Argentines throw around the numbers seven and nine when discussing the minimum tries or tastes required to start liking fernet. I pretended to tolerate it and be a fan for many months, but it took me about a year of life in Argentine before I, of my own volition, ordered or poured a Fernet and cola for myself.
I am now a fervent convert and lover of fernet, to the point that I wrote an article for The Atlantic’s health section expounding on the virtues of the libation. For those not familiar with the bitter, below is a link to my story. Fernet is wildly popular in Argentina, and though it’s popularity is nascent in the U.S. it is growing strongly, especially out in San Francisco.
I brought Fernet Branca (the top fernet brand) back to the U.S. as gifts for friends and family. My dad was eager to try, but had some trouble adjusting to the flavor at first. It takes time! Give fernet a try — or seven or nine. Both Tara and I will take a Fernet any day.
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